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Posted on April 7, 2013

Joe Fresh at JCP

Last month JCPenney launched Joe Fresh pads in almost 700 stores. The 1,000 square foot area is typically at the main entrance and features a gray wood floor, white accent walls, orange signing and an open feeling because there are fewer fixtures than in comparable areas of the store (and fewer items, averaging 800 excluding flip-flops). Joe Fresh is a Canadian brand trying to appeal to a younger, stylish, casual, price-conscious female shopper.

The strategy for JCP is reasonably clear: enhance the image of the…

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