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Presence, or mood, probably has a greater influence on sales than many retailers perceive (or are willing to risk). Making customers feel comfortable and part of something special is the objective; repeat visits is the reward. My favorite positive examples are the ANF brands: Abercrombie & Fitch, clubby, fun, loud; Hollister, warm and cozy beach cottage with a Southern California relaxed edge (oxymoron acknowledged); Gilly Hicks, sprawling seaside home Down Under. Others are more subtle, e.g., Anthropologie,…